Everyone knows A/B testing is super helpful to eliminate guess work and increase conversions, little by little. Recently I read a case study by Dan Siroker (CEO of Optimizely) on how President Obama raised $60 million dollar by running a simple experiment. Dan was director of analytics on the 2008 Obama campaign when they decided to take full advantage of A/B testing to raise more money.
They experimented with 2 parts of their sign up form:
- Call-to-Action Button.
They tried 4 buttons and 6 different media (3 images and 3 videos).
They measured success by sign up rate. Number of sign ups divided by number of impressions. There were a total of 310,382 visitor to the page so each variation was seen by approximately 13,000 people.
The winning variation had a sign-up rate of 11.6% as compared to the original page which had 8.26%. That’s a 40.6% improvement right there. It resulted in additional 2,880,000 email addresses on their email list which translated into an additional $60 million in donations.
Isn’t that amazing? This was the winning variation.
How to A/B Test Your Forms
You must be thinking that’s great but how can I do it for my business? Well, we have great news! We just launched brand new A/B testing framework on MailMunch.
It’s as simple as this…
We highly encourage you to run some simple experiments like:
- Test Headlines
- Test Media
- Test Button Text
- Test Colors and Designs
Just log in to your MailMunch account, go to the Forms section for your site and click A/B Tests button on top. Happy Testing!
Do you have any A/B testing ideas? Did anything work for you really well? Leave a comment below to share it with us!