Email marketing is a damn difficult job.
You need to think about growing your email list, segmentation, copywriting, setting up autoresponders and tracking conversions and sales.
To help you with your job, I decided to create a list of the best email marketing resources I have found online.
I put the links in different sections to help you navigate and find the resources that will be the most valuable to you and your business.
Growing your list
In this section, I’ve gathered a list of resources to help you grow your email list.
It includes setting up your strategy, using the right channels, creating lead magnets and even some laws that you should be aware of.
42 Proven Ways to Grow Your Email List by MailMunch
6 Inbound Marketing Experts Reveal the 6 Enduring Keys to List Building by ActiveCampaign
Lead Magnets: Email List Building on Steroids by ConversionXL
5 Ways to Grow Your Email List With Facebook Contests by Social Media Examiner
How to Grow Your Email List With Facebook Promotions by Social Media Examiner
3 Ways to Grow Your Email List With Twitter by Social Media Examiner
Email Unsubscribes – Embrace Those Who Reject You by Convince & Convert
Email list segmentation
Email list segmentation is the key to getting better results from your campaigns.
It allows you to make your messaging more relevant to your subscribers. As a result, you will increase your open rates, CTR, conversions and sales.
In this section, I’m including three of the best guides I’ve found on the topic:
Targeting Your Marketing: Advanced Segmentation by ActiveCampaign
Deliverability is the first thing you should think about when starting an email marketing campaign.
If people are not receiving your emails, then it doesn’t matter how good your campaign is. They aren’t going to see it.
So to ensure your message gets in their inbox, check out the following guides:
10 Tips to Keep Email Out of the Spam Folder by SendGrid
How to Make Sure Your Emails Land in Gmail’s Primary Inbox by Convince & Convert
Engagement with your list
This is the biggest section, primarily because there are so many aspects to engaging your email list.
You will find resources on issues such as why people are not opening your emails and how to improve open rates.
You will learn the best time to send emails to your list, and how to write better subject lines and email copy.
Other guides focus on strategies and getting more clicks from your campaigns.
What’s the Best Time and Day to Send an Email? By GetResponse
“Do Not Reply” Address? Don’t Bother. by AWeber
Improve Your Open Rates with These 12 Subject Line Tweaks by ConstantContact
Thank Your Subscribers For Signing Up by GetResponse
10 Examples of Highly Effective Welcome Emails by VerticalResponse
Viral Email Marketing Strategies by ActiveCampaign
Resending Email: Good Idea or Terrible Idea? by SendGrid
How Your Customers Actually Read Your Emails by ConversionXL
8 Ways To Keep Your Email Engagement Alive & Lucrative by ConversionXL
14 Ways to Get More Clicks In Your Emails by IncomeDiary
Email Design and Usability
You will never get good results from your email marketing if you have ugly emails.
That’s why email design, usability, and readability are keys.
In the following guides, you will learn if you should use plain text or HTML emails, how to format them, what fonts to use and how to make them mobile-friendly.
You will also learn the rules for using images in your emails and setting up clickable buttons.
11 Mistakes That Make Your Email Newsletter Absolutely Unreadable by ContantContact
Easy to Read Fonts in Newsletters by ActiveCampaign
10 Essential Tips for Creating Mobile-Friendly Emails by Copyblogger
A Guide to Animated GIFs in Email by Litmus
Why Fancy Email Templates Aren’t The Answer by ConvertKit
The reason for getting into email marketing in the first place is to grow an email list so you can convert your subscribers into customers.
In this section, I’ve gathered useful guides on the topics of conversion and making sales.
You will learn how to set up your marketing funnel, promote products, do A/B test campaigns, improve your conversion rates and grow your business.
How to Generate More Sales From Your Email Marketing Campaigns by ConversionXL
The “4 Ps” of Persuasive Email Copywriting by GetResponse
How to Promote a New Product Using Email Marketing by GetResponse
9 Effective Email Unsubscribe Pages by HubSpot
3 Tested Email Marketing Templates You Can Use Right Now by CopyBlogger
A/B Test Your Email Marketing by Zapier
Nine A/B Tests You Should Run on Your Newsletter by Convince&Convert
How to Make Your Confirmation Emails Not Suck (and Make Money) by ConversionXL
The Advanced Guide to Promotional Emails That Convert by ConversionXL
To market effectively to your list, you can’t send your emails manually.
You will need to automate your campaigns so everybody gets the same experience no matter when he or she joins your list.
At the same time, you want to send campaigns based on behaviors of you subscribers, their segmentation, buyer personas, etc.
In this section, I listed resources to guides that will teach you how to set up your email autoresponder series, how to structure your sequence and how to optimize it for more clicks and conversions.
7 Ideas for Your First Autoresponder Series by ContantContact
7 Steps to Create Your Best Automated Follow-up Sequence by ActiveCampaign
Marketing Automation for Everyone with Infusionsoft by Convince&Convert
In this section, you will find guides that will help you understand how email marketing fits into your overall business strategy.
You will learn how much your email subscribers are worth so you know how much to invest into growing your list.
Also, you will learn what business goals you can achieve with email marketing, such as engaging your audience and converting them into buyers.
What’s An Email Subscriber Worth? By ConvertKit
128 Effective Ways to Optimize Your Email Marketing Campaign by ActiveCampaign
75 Email Newsletter Content Topics You Can Use ASAP by VerticalResponse
13 Business Goals You Can Achieve Through Email Marketing by Convince&Convert
25 Emails That Target Each Stage of the Customer Lifecycle by ActiveCampaign
Email Analytics (Tracking & Measurement)
To be able to improve your email marketing campaigns, you must track and measure everything.
You need to understand how email marketing companies track opened emails (and how some emails might be read without being opened).
Also, you need to know how to set up goals in Google Analytics so you know which campaign was responsible for your traffic, conversions and sales.
How to Set Up Google Analytics Goals to Track Email Signups by GetResponse
I decided to a make a section especially for eCommerce businesses and how they can use email marketing to get results for their business.
I have included guides on dealing with shopping cart abandonment and what emails to use to bring people back to your site to finish their orders.
The Hidden Benefit Of Cart Abandonment Emails by LemonStand
In this section, I’m sharing some case studies of people who have achieved great results from email marketing.
The first three case studies are about how three companies from very different industries grew their email lists.
The fourth guide is about how the customers of Rejoiner used email to generate more than $60M in revenue.
I’m also sharing how not knowing about email derivability can hurt your business big time!
Full Email Marketing Guides
I also decided to include links to 4 fantastic full email marketing guides that cover every aspect of it in full detail.
The Ultimate Guide to Email Marketing by Zapier
I like this guide from Zapier because they spend time clearly explaining the differences between various email marketing apps.
You will get a pretty good idea about the pros and cons of each one, which will help you make a better decision when it comes to choosing the right one for your business.
The Complete Guide to Email Marketing by ConvertKit
The guide from ConvertKit includes some great stories, examples, and strategies on growing your email list.
You will learn which channel to use, how to create and set up your lead magnets, how to promote them, etc.
It also contains important information on sales, doing product launches, setting up your sequence and using influential triggers.
The guide from Vero provides some great information on tracking results and optimizing your campaigns.
It goes deeper into everything when it comes to creating killer content, including writing great subject lines and email copy, creating effective call-to-actions and developing content ideas that matter to your subscribers.
The Modern Guidebook to Email Marketing by Campaign Monitor
This guide covers deeply how to build a quality email list of engaged subscribers.
You will learn the anatomy of sending effective emails, the best tips for sales copywriting and how and when to send your emails.
Thank you to everybody who suggested links for this email marketing resource page.
It took me quite some time to filter all the blog posts and guides I have received. I removed duplicates and left you only with the good stuff.
I organized the guides into sections so it will be easier for you to find resources on topics that are of greater interest to you.